Kenya has launched a five year export plan to expands its export market from the traditional East Africa Community trading partners to the rest of the continent, as the country seeks to balance its expanding import bill.
The plan, launched by the Export Promotion Council (EPC) last week, envisages penetration into the previously unexploited markets of the Democratic Republic of Congo, Ghana, Angola, Nigeria and Gabon among others.
“Our plan in the next five years is to work in co-ordination with other agencies in the private and public sector to make it as easy as possible for Kenyans to export into these new markets,” said Ruth Mwaniki in an interview during the launch of the EPC’s Strategic Plan 2012-2017. EPC is a state agency responsible for promoting exports.
EPC has started carrying out market surveys in Kenya’s non-traditional African markets with the latest being South Sudan.
The council said it is about to complete another plan focusing on the DR Congo. The intention is to provide as much information as possible on the export environment of the target countries including the product-by-product or service analysis. Read more: The East African
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