Sawa Sawa Festival

The Sawa Sawa Festival, organized by Sarakasi and held during the Madaraka week, has attracted audiences of over 120,000 people (2010) and due to excellent media campaigns, relations and partnerships, millions of others have been reached through PR campaigns and live radio and TV broadcasts. The Festival is usually extensively covered by other (not contracted) media as well.

Sarakasi Trust initiated the concept of the annual Sawa Sawa Festival to create a unique festival with a unique and African identity appealing to the Kenyan public at large while at the same time creating an opportunity to reach out to audiences across age, gender, cultural and economical back grounds. Sawa Sawa aims to promote the performing arts through workshops, meet the artist sessions, technical skill and cultural sharing workshops, community building (theme) activities, media activations and the multi stage multi day concerts. source: www.sarakasi.org

Festival brings funky, eclectic Afro-Latino music to Nairobi
In an increasingly globalised world, it is hardly surprising to find a meeting of diverse musical cultures.

The annual Sawa Sawa Festival in Nairobi this weekend (June 10, 2012) will provide an opportunity for music enthusiasts to sample the sounds of a group that brings together an eclectic range of influences.

Napalma comprises two percussionists from Brazil, a vocalist from Mozambique and a multi-instrumentalist from South Africa. Read on: www.businessdailyafrica.com/Festival brings funky eclectic Afro Latino music to Nairobi