Brand Kenya has started a mega fund raising programme to showcase various investment opportunities during key international sports events starting with the London Olympics.
The marketing agency hopes to exploit the country’s brand recognition in sports and tourism to attract investors, including Kenyans in the diaspora, to invest in flagship projects under Vision 2030.
“We are looking at raising Sh50 billion at the Olympics for the 12 major projects. Of course it may not all be realised at the time but we are hoping the opportunity will help us to reach the target,” said Julius Korir, the acting managing director, Kenya Investment Authority (Keinvest).
The 12 projects include the Konza ICT City and the second transport corridor linking Ethiopia and South Sudan to World Heritage Site Lamu on the Indian Ocean through a seaport, airports, pipe and rail lines and an oil refinery. Read more: www.businessdailyafrica.com
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