What’s good? What’s great? What’s the difference? These days, partly thanks to Jim Collins and his 2001 book Good to Great, no one can afford to be satisfied with just being ‘good’.
It sounds lame, unambitious, flat. It scores a mere 7/10. Today we must all burst with excitement and passion – delighting our customers by exceeding their expectations.
The difference between good and great varies by industry – and by country. Even within a given situation judgment differs depending on who’s doing the judging: one person’s great is another’s mere good – and for someone else a similar performance wouldn’t even be considered adequate. Then, in this fast changing and highly competitive world, what would have been considered great last year would fail to receive even the mildest applause today.
In Kenya we see too many organisations that consider adequacy to be more than good enough – certainly, as Sunny Bindra and Mike Eldon and others keep pointing out, when it comes to being responsive to customers.
Add in un-great leadership, un-great strategy, un-great innovation and un-great execution – and an un-great business environment thanks to un-great public service – and one understands why Kenya has not yet become a middle income country.
Yet there are so many great Kenyans.
And not a few great Kenyan organisations.
Read more at source: Business Daily
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