Alexander Oswald, at TedxVienna, talking about M-Pesa. Alexander Oswald is a Senior Marketing Manager with 13 years Management experience in telecommunication and consumer electronics industry. He has worked for global brands in fast changing business environments, whilst having a focus on Central & South East Europe. At the present time he is Head of Marketing at Nokia, covering several countries, including Switzerland, Cyprus, Israel and of course Austria. Adding to his durable career path, Alexander is also co-author of the first handbook for mobile marketing and mobile campaigns in German language, "Mobile Marketing"
About TEDx
In the spirit of ideas worth spreading, TEDx is a program of local, self-organized events that bring people together to share a TED-like experience. At a TEDx event, TEDTalks video and live speakers combine to spark deep discussion and connection in a small group. These local, self-organized events are branded TEDx, where x = independently organized TED event. The TED Conference provides general guidance for the TEDx program, but individual TEDx events are self-organized.* (*Subject to certain rules and regulations)
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