Tuesday, April 15, 2014

Safaricom Outfits City Buses, Rural Markets to Get Consumers Hooked on Mobile Internet


As young pitchmen shout to potential passengers over blaring music, a graffiti-covered private minibus fills up more quickly than the other dozen in the scrum. It has free Wi-Fi.

The specially outfitted matatu, as the minibuses are known in Swahili, is part of an experiment by Safaricom Ltd. to connect Africa's unconnected, offering a glimpse of what it takes to bring some of the world's most price-sensitive users online.

Once on board, Mwenda Kanyange updates his Facebook status and browses the Web for his hourlong trip home through Nairobi's traffic-clogged streets.

"It gets kind of boring," the 23-year-old college student says, "Wi-Fi is good for that."
read mroe: online.wsj.com/news/articles

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