It was recently reported among the aviation circles that Kenya Airways (IATA:KQ), is intending to launch flights to Sao Paulo, Brazil, from December 2011. At first sight, this may sound like an odd route for an Eastern African carrier to start. But why does it make sense? Let's find out.
Brazil is now one of the world's fastest growing economies, and Sao Paulo is undoubtedly one of the Latin America's fastest growing airports. There is a considerable amount of Brazilian investing in the African countries, and the connectivity between Brazil and Africa as well as Asia has been very minimal. This is where KQ is probably planing to capture its target market from. And it is a worthy goal.
Kenya Airways presently has a strong presence in the Far East. However, this alone would not be sufficient. To make this route a success, it would be of utmost importance for KQ to provide fast connections to its Asian destinations - particularly Hong Kong, Guangzhou and Mumbai - with the Sao Paulo flight.
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