Cakes.co.ke earns 60% of its revenue online

Case Study: How Kenyan SME earns 60% of its Revenue from the Web (Part 1)

Africa is undergoing a wonderful renaissance, driven by Internet and Mobile Technology. In just 10 years we have leaped from a 0.4% internet penetration rate to 13.5% internet penetration rate, according to Internet World Stats. We have embraced mobile technology, making it a part of our day to day business, at times setting the pace in innovation such as is the case with Mobile Money. True, we have a long way to go. 90% of African businesses do not have online presence, and only 2% of Global online content is from Africa. However at the rate we are going, this will change, soon.

Stories such as that of Grace Murugi and her Cakes.co.ke business not only inspire, but also shed a light on the opportunities available to African businesses if we embrace Internet and Mobile technology, be it in operations or in Marketing.
read more: Afrinnovator

Steps to ordering
1. Pick the type and size of cake you want (Prices on the Birthday Cakes page)
2. Send us an email or call us ( info@cakes.co.ke or 0715533144)and tell us

• Type of cake or cupcakes
• Size of cake
• Shape of cake (round, square, love heart, doll shape, football shape etc)
• Message to be written on the cake
• Any color preference
• Any additional information

3. Book the cake by sending a deposit of half the total amount to our number 0715533144
4. You are welcome to collect the cake from our shop.


Note that:
Only cakes booked on time will be processed.
A small fee is charged if the cake is being delivered away from our shop.
source: http://cakes.co.ke/how-to-order.html